Don't get swayed by the sales pitch. I always tell people to check the IRDAI portal for the actual 'Incurred Claim Ratio' — it basically shows if an insurer is actually walking the talk. Also, keep an eye on the complaint ratios to see how they treat their customers when things go wrong. Even smaller companies are hitting huge settlement numbers (like 99%+) these days, so don't feel like you have to go with a big name. Just make sure your favorite hospitals are on their list, and read the fine print on exclusions first.