Yes, it's important to choose the best service provider for your Demat account, as it influences the cost, user experience, and customer support. For regular traders, Zerodha and Upstox are the popular choices because of their low brokerage costs and user-friendly platform.
For individual seekers, ICICI Direct is very convenient as it gives secure and broad experience. Although its prices are a little higher, it's simple to use, particularly if you have an ICICI Bank Account.