Axis Bank Primus Credit Card

Ritika

India's wealthy folks just got an exciting new option with the launch of the Axis Bank Primus Credit Card. This invite-only card is made for Ultra High Net Worth Individuals (UHNWIs) and is all about bringing a new level of luxury and exclusivity to the Indian premium credit card scene. Axis Bank is already known for its super-premium cards like Axis Burgundy Private and Axis Reserve, and now they're teaming up with Visa to roll out this high-end offering.

Targeting India's Affluent Elite

Axis Bank launches the Primus card for India's wealthy elite.
India's GDP is around $3.5 trillion, with rising millionaires.
Expected 1.63 million millionaires by 2026, showing strong demand.
Millionaire net worth increased by 58.4% in five years.
Primus card targets a small group of high-net-worth individuals.
Initially available in Delhi and Mumbai for exclusivity and style.

Exclusive Perks:

Axis Bank Primus Credit Card offers exclusive luxury and lifestyle privileges.

1. Welcome and Renewal Benefits:

New cardholders get a ₹40,000 gift card or 25,000 Axis EDGE Miles.
25,000 EDGE Miles equals 1,25,000 partner points for travel savings.
Renewal offers ₹20,000 ITC voucher or 15,000 EDGE Miles.
Choose welcome benefit on the application form within 15 days.
A Primus Lifestyle Relationship Manager helps after application approval.

2. Unforgettable Culinary Journeys: Cardholders get special access to over 10,000 restaurants worldwide. This includes hard-to-get tables and last-minute reservations at Michelin-starred places and the top 50 restaurants in the world. This benefit sets our card apart from other premium credit cards.

3. Curated Global Events: You can get invited to special art gallery tours, big sports events, private restaurant takeovers, unique fashion experiences with personal shoppers, exclusive product launches, and concerts. These events are usually not open to everyone.

4. Travel Redefined: The card provides personalized travel plans, including special activities like flying safaris and ski trips, along with access to private jets.

5. Luxury Hotel Access: Cardholders can stay at top hotels around the world at special rates. They also enjoy free perks like room upgrades, in-room Wi-Fi, breakfast, food and drink credits, VIP status, and late checkouts. Plus, if they book at least two nights at over 900 luxury hotels, they get one night free.

6. World-Class Concierge Service: Cardholders have access to a concierge service that helps with their specific needs and arrangements.

7. Unlimited Golf Privileges: Primary and additional cardholders can play unlimited free rounds of golf and take lessons at domestic clubs. They also get four free international rounds of golf when they bring a guest.

8. Airport Services: Enjoy a one-way 'Meet & Assist' or 'Fast Track Immigration Service' at airports worldwide. You also get one free luxury airport transfer for each trip at selected airports.

9. Unlimited Lounge Access: Primary and add-on cardholders can access airport lounges for free, both domestically and internationally, through Priority Pass. You also get 24 guest visits each year (12 for domestic lounges and 12 for international lounges).

10. Complimentary Companion Airfare: Frequent travelers can get free companion airfare when they buy first or business class tickets from certain airlines. Some rules apply, like purchasing tickets at regular prices and starting and ending your journey in the same country where the card was issued.

11. Taj Epicure Membership: You will receive a Taj Epicure membership each year, giving you discounts on dining, hotel stays, and spa services.

12. Rewards Programme:

Earn 1 EDGE Mile for every ₹100 spent, no exclusions.
Rewards include fuel, rent, insurance, and utilities.
High spenders get quarterly bonus miles:
₹20 Lakh to ₹30 Lakh: 15,000 bonus miles.
₹30.1 Lakh to ₹50 Lakh: 25,000 bonus miles.
Above ₹50 Lakh: 35,000 bonus miles.
Best value: 1 EDGE Mile = 5 Partner Miles.
Transfer miles to many travel partners like Air India and Marriott.
Minimum of 500 EDGE Miles needed to redeem.
High spending needed for maximum return (over ₹1.2 crore).

Other Features:

Lost card cover up to ₹25 Lakh.
1% fuel surcharge waiver on transactions between ₹400 and ₹10,000.

Fees & Other Charges:

Joining fee is ₹5 Lakh, or ₹5.9 Lakh with GST.
Previous joining fee was ₹1,80,000.
Annual fee is ₹3 Lakh, or ₹3.54 Lakh with GST.
Previous renewal fee was ₹1,80,000 + GST.
Interest rate is 1% monthly, about 12.6% annually.
This is one of India's lowest credit card interest rates.
No late payment fees or over-limit penalties.
No foreign exchange charges or dynamic currency fees.
No fees for rent transactions, which is rare.
No redemption fees for reward points.
No cash withdrawal fees abroad, just 1% interest on withdrawals.
Fuel surcharge waived for transactions between ₹400 and ₹10,000.
Annual fee must be paid regardless of spending.

Eligibility Criteria:
The Axis Bank Primus Credit Card is invite-only and not publicly available.

It's aimed at Ultra High Net Worth Individuals (UHNWIs) in India.
Designed for the growing number of millionaires in India.
Offered to a select few high-net-worth individuals in Delhi and Mumbai.
Appeals to wealthy elite with tastes for style and exclusivity.
Not suitable for middle-class people; focuses on High Net Worth Individuals (HNIs).
Ideal for frequent travelers and luxury spenders.
Good for those paying high rent, like ₹2.5 Lakh or more yearly.

Conclusion:
The Axis Bank Primus Credit Card is an exclusive card for wealthy individuals seeking a premium lifestyle. It benefits frequent international travelers and luxury lovers, despite its high fees. The card offers unique perks, low interest rates, and no foreign exchange charges, making it appealing for the ultra-rich. For those who can use its rewards wisely, it provides great value and could compete well with cards like the City Ultima.